Sharon Hall, Head of Communications
sharon.hall@potato.ahdb.org.uk
The Knowledge Transfer team is dedicated to improving the flow and uptake of knowledge throughout the supply chain in order to:
• Improve Marketable Yield / Crop Value
• Reduce Cost of Production
• React to a changing environment
Potato Council communications activities are focussed around a series of knowledge campaigns including Fight against Blight, Potato Cyst Nematode (PCN) aphids and virus, soil, water, nutrition, energy, storage and business improvement. The Knowledge Transfer team takes a lead on identifying and translating legislative changes that may have impact on the potato industry and communicating actions to levy payers.
Plant health is a particular concern to the potato industry and will be a focus for activity in 2011/12. There are many reasons for this including a reduced armoury for crop protection following the review of EU Directive 91/414, recent changes to statutory control of PCN and ingress of exotic non-quarantine diseases. Potato Council have already responded to many of the challenges by initiating new R&D and the Knowledge Transfer team will be communicating R&D outputs to ensure awareness is widespread and best practice messages reach all levy payers.
We deliver a range of newsletters, events, workshops and forums to ensure all levy payers have opportunities to engage with Potato Council research and interact with the team. We are introducing a range of digital communications to enable easier access to our guides and best practice brochures via our new state-of-the-art website, which will be a hub for an increasing number of online tools to support the potato industry.
Our Knowledge Campaigns:
