Sharon Hall, Head of Communications
t: 02476 478771
The Knowledge Transfer team is dedicated to improving the flow and uptake of knowledge throughout the supply chain in order to:
- Improve marketable yield and crop value
- Understand the cost of production
- React to a changing environment and legislation
Potato Council communications activities are focussed around a series of knowledge campaigns including Fight against Blight, Potato Cyst Nematode (PCN) aphids and virus, soil, water, nutrition, energy, storage and business improvement. The Knowledge Transfer team takes a lead on identifying and translating legislative changes that may have impact on the potato industry and communicating actions to levy payers.
A fundamental step towards improving business efficiency and profitability is to understand what your true cost of production is. The Potato Council benchmark model enables you to assess the profitability of your potato business. A full appreciation of your production costs enables you to analyse risk and opportunity, and make strategic decisions based on return on investment, capital input and land commitment.
is a particular concern to the potato industry and will be a focus for activity in 2011/12. There are many reasons for this including a reduced armoury for crop protection following the review of EU Directive 91/414, recent changes to statutory control of PCN and ingress of exotic non-quarantine diseases. Potato Council have already responded to many of the challenges by initiating new R&D and the Knowledge Transfer team will be communicating R&D outputs to ensure awareness is widespread and best practice messages reach all levy payers.
We deliver a range of newsletters
, workshops and forums to ensure all levy payers have opportunities to engage with Potato Council research and interact with the team. We are introducing a range of digital communications to enable easier access to our guides and best practice brochures via our new state-of-the-art website, which will be a hub for an increasing number of online tools to support the potato industry.
Our Knowledge Campaigns: