Hannah Goodwin, Analyst
t: 02476 478840
The role of AHDB Market Intelligence division is to communicate accurate, timely, independent and impartial information on markets and prices. The aim is to ensure that our levy-payers and stakeholders are properly informed of changes in markets which will equip them to make the best business decisions.
"As an integral part of the Market Intelligence division, the Potato market specialist team ensures that growers and purchasers have a thorough understanding of the business environment for potatoes. The information is provided to enable sustained demand for potatoes grown by AHDB levy payers. The potato industry is closely influenced by other on-farm enterprises and therefore the team works closely with all AHDB market specialists.
“AHDB Potato Market Intelligence provides a range of information services to assist producers and merchants with immediate pricing decisions, market planning and understanding the longer- term trends in the potato industry. Our key reporting areas are: Grower & Merchant Numbers; Areas & Varieties; Prices Ex Farm & Wholesale; Seed Use & Supply; Yield & Production; Planting & Lifting Progress; Stocks & Movement; Human Consumption; Home & Catering Consumption; Processed Products; Imports & Exports.”