Version 3 of the Potato Council benchmark model has just been launched online.  The Potato Council business-improvement programme helps you compare your potato crop confidentially with other enterprises on your farm.  It also gauges how your production costs and business performance fare against the sector upper quartile. 

Understanding your costs allows you to analyse risk and opportunity and make well calculated decisions for return on investment, capital input and land commitment.  A full appreciation of your production costs puts you in strong position to make these critical strategic decisions.

Funding may be available to assist in the development of business improvement groups, to ensure you maximise the benefits of the programme

Download Benchmark model Version 3.0.0.0 at

Register, and then Log in to the PCL Benchmark website, to access the link.

For information contact Phil Bradshaw on 07776 492274, or email benchmarking@potato.org.uk

Cost of Production - a European Perspective 2006

The Potato Council has identified “Improving GB Competitiveness” as one of two critical drivers for the Potato Industry, and as part of this strategy we developed the following objective.

“Undertake a programme to understand the GB Supply situation and its changing dynamics including global competition.”

To find out more or to download the publication click here.

Cost of Production - a European Perspective Reviewed Edition 2010

An updated study of 'Cost of Production - a European Perspective' has been completed in the February 2010 edition of Euro Potato. To view the latest edition click here.