Consumer and market research enable us to help you make profitable business decisions and highlights potential marketing opportunity. Building up our knowledge of consumers and the best ways to reach them means we can increase the impact of our marketing campaigns. Investing at industry level allows the development of a shared knowledge base which individual businesses can build on to create competitive advantage. Visit the market section to find more about our data on retail, foodservice and consumers. This section includes details of our research briefs and research projects.
- Research briefs: new from Potato Council these short briefings cover topical issues. The reports use a combination of Potato Council’s bespoke research and the market reports bought collaboratively by AHDB.
- Research projects: Potato Council invests in bespoke market research to improve understanding of the consumer and shopper.
- Potatoes : A Fresh Outlook