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  • Potato Advertising Campaign Set to Drive Sales

    Mums will be encouraged to trade-up from generic whites to a named potato variety this autumn, as Potato Council embarks on a high profile consumer advertising and PR drive worth £370k. Set to reach 6.9 million families, advertisements will appear in key lifestyle titles such as Grazia, Hello, Heat and Closer, as well as food magazines including BBC Good Food, Delicious, Easy Cook and...

    11 August 2014

  • Philip Burgess joins Potato Council

    The communications and knowledge transfer team at Potato Council has a new team leader, Dr Philip Burgess, who brings a breadth of technical, scientific and commercial expertise gained from a career dedicated to potatoes.    “We have a very strong, cohesive and committed potato team and with Philip taking the communications role, I know levy-payers will be comfortable that the Potato...

    5 August 2014

  • Appeal to adhere to metaldehyde stewardship

    An appeal to farmers to take metaldehyde stewardship seriously for the slug pelleting season ahead has been made, as Defra, the Environment Agency and the water companies make clear their recognition of its importance to agriculture.    Defra water quality spokesman Matthew Hampshire has outlined that minimising the negative impact on agricultural and crop protection industry is a key...

    25 July 2014

  • Angus event helps growers tackle PCN ‘creep’

    Potato Cyst Nematode (PCN) was the topic of the afternoon at this new technical event held this July at the family farm of John Reid at Newmill of Balgavies, near Forfar. PCN was identified as one of the top five issues facing the industry as a whole during Potato Council’s 2013 “Direction through Dialogue” discussions throughout 2013. Welcoming the large audience of growers and industry to the...

    24 July 2014

  • Future proofing Cheshire potatoes

    Cheshire potato growers gathered at Aston Grange Farm near Runcorn, at the end of June, 2014 to discuss the opportunities for the local crop at Potato Council’s Cheshire Potato event.   Host farmers Andrew and Steve Shaw opened their farm gates to growers serious about the future of the Cheshire potato industry.   Opening the event, Potato Council’s director, Dr Rob Clayton, urged...

    16 July 2014