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  • Potato Council set to grow industry engagement

    Potato Council is charting the course for levy payers to have long-term success in the potato industry, wherever they are in the supply chain. In the 2012-15 corporate divisional plan, the board has renewed its pledge to direct levy and other funding towards marketing, corporate affairs, potato growing and processing.    “The aims of the council are to continue to provide growers and supply...

    8 December 2011

  • Potato Council cost-benefit work hailed at BP2011

    With a record turnout of over 6,000, BP2011 (Harrogate, November 23-24) the potato industry demonstrated its confidence in the future. Ever keen to discover ways of working smarter, levy-payers showed great interest in the cost-benefit analyses undertaken by Potato Council. “In spring 2011 we introduced a new objective to each of the Potato Council functions to undertake cost benefit analysis for...

    1 December 2011

  • Your Research Questions Answered by Potato Council

      Potato Council invests in consumer and market research to help levy payers make better informed – and potentially more profitable – business decisions and to highlight potential marketing opportunities.   We have a wealth of data gathered from specialist research organisations such as Kantar WorldPanel, NPD Crest, YouGov and others, all of which is channelled through the AHDB Market...

    23 November 2011

  • Potato Council launches recipe app for iPhone

    Family mealtimes are set to become that little bit easier as Potato Council launches its first free recipe driven app, designed for those seeking quick and tasty meal ideas. The ‘Quick & Tasty’ app for iPhone and iPod Touch gives users access to hundreds of favourite, as well as new and exciting, potato recipes, which can be ready and on the table in under 30 minutes. What’s more, users can...

    21 November 2011

  • Speaker programme develops for World Potato Congress 2012

    According to Rob Clayton, director of WPC 2012 organiser the Potato Council, the BRIC countries – Brazil, Russia, India and China – hold enormous potential for the development of the potato industry both in their own countries and on the international stage. And what happens in those markets in terms of science and supply and demand will increasingly influence the potato industry here in Britain...

    15 November 2011