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  • Potato Council TV advert premiered at South East Potato Day

     The first official viewing of the new TV advertisement that will inspire consumers to cook more potatoes took place at the South East Potato Day at Quex Barns, Birchington in Kent (June 24).    Caroline Evans, Potato Council head of marketing and corporate affairs, who presented the commercial, explained: “This is a first for us and we hope it will give an additional boost to...

    8 August 2011

  • Farmers should book now for West Midlands Potato Day!

     Potato growers should reserve their places soon at the West Midlands Potato Day 2011 – it could help them save £££, according to experts! Rotation crops such as caliente mustard and radish could help potato growers improve and sustain yields – and therefore profits – on prime growing land, say agronomists Andrew Wade and Luke Hardy. Results of their trials will be revealed in a...

    3 August 2011

  • Top international researchers to speak at World Potato Congress

    Top potato researchers from Britain and The Netherlands have joined the speaker panel at World Potato Congress 2012 due to take place in Edinburgh, May 27-30. There’s something for all growers and purchasers at the event.  Exploiting the potato genome and how new-found knowledge will ultimately impact production, nutritional qualities and consumer needs will be the focus for Dr Glenn...

    7 October 2011

  • Register now for BP2011 and beat the queues

    Early booking is recommended for this year’s BP2011 as record numbers are expected to attend, says Potato Council head of communications Sharon Hall.   Online registration is now open at and industry representatives are already flocking to download their free tickets.   “Book now and ensure fast-tracking on arrival at the event, so you can make the most...

    7 October 2011

  • Measure emissions and enter a free prize draw for World Potato Congress

    Make an appointment to measure your potato-specific greenhouse gas emissions on the Potato Council stand at BP2011 and enter our special prize draw to win free entry to World Potato Congress!  ‘Greener’ potatoes are on the cards thanks to a new farmer-friendly greenhouse gas calculator undergoing on-farm trials that will be showcased at BP2011.  The Cool Farm Tool, a piece...

    7 October 2011