All marketing activities need industry support to maximise the impact of the activity. A strong message needs to be promoted by the whole industry. Getting involved in campaign and projects will bring rewards; both at a business and industry-wide level.
Hire our promotional vehicle
Potato Council has a promotion vehicle (see image above) which is available at cost for industry to use. It comes with a cook if you want to sample potatoes and when delivered it will be set up for you to use. It is an idea vehicle to promote potatoes at a show, outside a retail store or at an on farm event.
For more information contact Sue Lawton on 02476 478774 or firstname.lastname@example.org.
Food service and retail
Distribute potato recipe leaflets
Potato Council has produce a recipe leaflet with quick, tasty and healthy recipes to encourage younger consumers to eat more meals with potatoes. We need your help to distribute these as widely as possible to this audience.
For more information contact Kate Cox on 02476 478776 or email@example.com.
Grow Your Own Potatoes schools project
Schools will be harvesting their crop in June for 2012, can you help local schools to do this and talk to them about what happens on the farm during harvest time? Helping with harvesting will provide a good way to speak to children about what happens on the farm and how potatoes grow. Local MPs may also be interested in seeing harvesting in action, could you invite your local MP to an event at a local school? Contact Maria Ball in the Marketing and Corporate Affairs team who will be able to provide some support and materials for you. 024 76 47 8773.
For more information about the Grow Your Own Potatoes project contact Sue Lawton on 02476 478774 or firstname.lastname@example.org.
We have two pocket-sized books that help explain to anyone with an interest in potatoes and the industry about sustainability of the crop and the nutritional benefits of potatoes for health and to the nation. They are entitled,
‘The health benefits of potatoes and their value to the nation’ and, ‘Potatoes – A low impact crop for GB’
To read more about our work with stakeholders see here
Please email: email@example.com if you would like to order copies.
Many Faces of Potatoes and Potato Week 2012
Potato Council launched a co-EU funded campaign to promote fresh potatoes to young consumers on Thursday 14th October 2010, marking National Potato Day and the start of a competition to find Britain's Master Spud. The campaign involves Public Relations activity through highlighting the versatility of potatoes, consumer activity, such as road shows, where consumers can taste potatoes and look at new ways of cooking, together with online channels featuring competitions, recipes and facts about potatoes. Matt Spanton, our Potato Ambassador from the South East featured in the TV advert this summer that ran throughout July 2012. You can see the advert here. The campaign will span three years and you can get involved by:
- Visiting local schools, growing societies or local events and talking about potatoes
- Using point of sale material for promoting potatoes and new classification
- Working with the media to promote potatoes
Potato Week 2013
This year, Potato Week will fall on October 7-13. We will be releasing further information on activity closer to the time, so get in touch to be involved!
For more information contact Stu Baker on 02476 478775 or firstname.lastname@example.org