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Promotion

Get Involved

11 July 2011

All marketing activities need industry support to maximise their impact. A strong message needs to be promoted by the whole industry. Getting involved in campaigns and projects will bring rewards; both at a business and industry-wide level.

Hire our promotional vehicle

Potato Council has a promotion vehicle (see above) which is available at cost for industry to use. It comes with a functioning kitchen/cook if you want to sample potatoes and when delivered it will be set up for you to use. It is an ideal vehicle to promote potatoes at a show, outside a retail store or at an on farm event.

For more information contact Sue Lawton on 02476 478774 or sue.lawton@potato.ahdb.org.uk.

Food service and retail

You can inspire your customers with inspirational recipes for food service here and be informed about the retail and food service markets by visiting our regular market reports here.

Distribute potato recipe leaflets

Potato Council produces recipe leaflets with quick, tasty and healthy recipes to encourage younger consumers to eat more meals with potatoes. We need your help to distribute these as widely as possible to this audience.

For more information contact Kate Cox on 02476 478776 or kate.cox@potato.ahdb.org.uk.

Grow Your Own Potatoes schools project

Schools can now register for the 2015 project here. You too can help with this hands-on learning experience, encouraging schools to sign up, assisting with planting and harvesting events or being a 'school buddy' to offer advice, classroom talks about growing potatoes and farm visits. Local MPs may also be interested in seeing the project in action, could you invite your local MP to an event at your farm or a local school? Contact the Marketing and Corporate Affairs team who will be able to provide some support and materials for you on 02476 478773.

For more information about the Grow Your Own Potatoes project contact Sue Lawton on 02476 478774 or sue.lawton@potato.ahdb.org.uk.

Informing stakeholders

We have informative booklets that help explain the sustainability of the crop and the nutritional benefits of potatoes for health and to the nation, for you to pass onto anyone with an interest in potatoes and the industry. They are entitled: ‘The health benefits of potatoes and their value to the nation’ and ‘Potatoes – A low impact crop for GB’

 

To read more about our work with stakeholders see here

Please email: marketing@potato.ahdb.org.uk  if you would like to order copies.

Many Faces of Potatoes

Potato Council launched a co-EU funded campaign to promote fresh potatoes to young consumers on Thursday 14th October 2010, marking National Potato Day and the start of a competition to find Britain's Master Spud. The campaign combined PR to highlight the versatility of potatoes, consumer activity - including road shows offering sampling and recipe inspiration - together with an online presence featuring competitions, recipes and potato facts and TV advertising. You can see the latest advert here. The campaign concluded in 2013 but key messages can still be shared by:

Potato Week 2014

This year's Potato Week will run from October 6-12. The campaign encouraged mums to ‘trade-up’ from generic whites to named varieties, helping the industry grow value sales. Activity  incorporates a major PR drive for the most commonly sold varieties, through news stories, recipe inspiration and high impact advertising spanning print, digital and social media channels. You can share messaging and make use of promotional and point-of-sale material. Find out more here or contact marketing@potato.ahdb.org.uk