Get Involved

Get involved

All marketing activities need industry support to maximise the impact of the activity. A strong message needs to be promoted by the whole industry. Getting involved in campaign and projects will bring rewards; both at a business and industry-wide level.

Hire our promotional vehicle

Potato Council has a promotion vehicle (see image above) which is available at cost for industry to use. It comes with a cook if you want to sample potatoes and when delivered it will be set up for you to use. It is an idea vehicle to promote potatoes at a show, outside a retail store or at an on farm event.

For more information contact Sue Lawton on 02476 478774 or sue.lawton@potato.ahdb.org.uk.

Food service and retail

You can inspire your customers with inspirational recipes for food service here and be informed about the retail and food service markets by visiting our regular market reports here.

Distribute potato recipe leaflets

Potato Council has produce a recipe leaflet with quick, tasty and healthy recipes to encourage younger consumers to eat more meals with potatoes. We need your help to distribute these as widely as possible to this audience.

For more information contact Kate Cox on 02476 478776 or kate.cox@potato.ahdb.org.uk.

Grow Your Own Potatoes schools project

Schools have harvested their crop for 2011, but we have already started to recruit for 2012. You can get involved by:

• taking a Grow Your Own Potatoes (GYOP) leaflet along to your local primary school and encourage them to participate

• visiting your local school to talk about your farming experiences and bring Grow Your Own Potatoes alive

• registering an offer for schools on the 'offers of help' page on the Grow Your Own Potatoes website and if you offer farm visits to schools, you can also register your farm for the 'farm visits' section (or even if you don't want to include your details on the website but would be happy to visit local schools or host a farm visit, please let us know as we could match you up with a local school.)

• visiting a school and help with planting and harvesting

For more information contact Sue Lawton on 02476 478774 or sue.lawton@potato.ahdb.org.uk.

Informing stakeholders

We have two pocket-sized books that help explain to anyone with an interest in potatoes and the industry about sustainability of the crop and the nutritional benefits of potatoes for health and to the nation. They are entitled,

‘The health benefits of potatoes and their value to the nation’ and, ‘Potatoes – A low impact crop for GB’  

To read more about our work with stakeholders see here

Please email: marketing@potato.ahdb.org.uk  if you would like to order copies.

Many Faces of Potatoes

Potato Council launched a co-EU funded campaign to promote fresh potatoes to young consumers on Thursday 14th October 2010, marking National Potato Day and the start of a competition to find Britain's Master Spud. The campaign will span three years and you can get involved by:

• Distributing Potato Council's new recipe booklet produced to help inspire more people to rediscover potatoes

• Using our potato information and images in your communications to enhance the impact of the campaign. We have recipes, pictures, cooking tips and advice as well as potato facts, figures and messages for use on pack or in material.

For 2011/12, we will be celebrating Potato Week, spanning 1-7 October 2011, which will launch the new Search for the Many Faces competition.  Visit the Many Faces site during Potato Week for more information, or read more about our consumer promotional work here

For more information contact Stu Baker on 02476 478775 or stu.baker@potato.ahdb.org.uk