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Retail resources

28 March 2011

We have access to a range of research reports and market data including:

  • Potato Retail Performance - using Kantar Worldpanel data, which monitors the grocery retailers, take home purchasing habits of 25,000 demographically representative British households. For each trip a wide range of information is collected such as Retailer, Total Shop Spend, and Price Details by Product allowing us to monitor the latest Retail food trends.
  • Independant Market Reports - from sources such as YouGov and IGD which allow us to track the latest consumer and retailer trends in the food and drink marketplace.

For more information contact the marketing team on 02476 692 051 or marketing@potato.org.uk