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  • Retail Market

    The Retail Market Latest data from Kantar Worldpanel, for the 52-week and 12-weeks ending 26 Apr 2015: Fresh potato volumes achieved positive year-on-year growth for the first time in five years (...

  • Get Involved

    All marketing activities need industry support to maximise their impact. A strong message needs to be promoted by the whole industry. Getting involved in campaigns and projects will bring rewards;...

  • Fresh

    The Fresh Sector Potato Council marketing activity Activity supporting the fresh supply chain includes: Campaigns: From showing consumers that potatoes can be convenient and modern with inspiring...

  • Consumers

    Potatoes were eaten as part of around 10.14 billion meals made at home each year, which is an average of 3.3 meals a week for each member of the population. Consumption habits change and it is...

  • Food Service Market

    The foodservice market, valued at £50.4 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...

  • Ambassadors

    Calling all growers - are you passionate about potatoes? Then join Potato Council's team of Digital Ambassadors! August 2014 Join our team of ‘Digital Ambassadors’ We are looking for enthusiastic,...

  • Media

    Building positive awareness for potatoes Potato Council Marketing promotes the benefits of potatoes and highlights the work of the British Potato industry in the media. PR campaigns are run regularly...

  • Promote

    What is ‘Promote?’   Leading the line by influencing shoppers and consumers to cook and eat more potatoes, by promoting the health and nutritional benefits of potatoes when compared to other...

  • Food Service Market

    The foodservice market, valued at £49.6 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR) and...

  • Retail Market

    The Retail Market Total potato sales are worth £2.1bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1.2bn. The retail market is dominated by the major multiples, with...

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