Marketing
Pages
-
Food Service Market
The foodservice market, valued at £49.2 billion, is vast and the routes to market are many and varied. It consists of a number of different sub sectors: from pubs, quick service restaurants (QSR)...
-
Retail Market
The Retail MarketTotal potato sales are worth £2.3bn at retail (excluding crisps and snacks), with the fresh sector accounting for £1bn. The retail market is dominated by the major multiples, with...
-
Consumers
Potatoes were eaten as part of around 10.3 billion meals made at home each year, which is an average of 3.3 meals a week for each member of the population. Consumption habits change and it is...
-
Promote
What is ‘Promote?’ Promote is the consumer-facing element of the marketing strategy, focusing on delivering key messaging to our end-users, the consumer. We create newsworthy items across relevant...
-
Get Involved
Get involved All marketing activities need industry support to maximise the impact of the activity. A strong message needs to be promoted by the whole industry. Getting involved in campaign and...
-
Understand
There are two strands of activity: Understanding potato sales and consumption trends: looking at the main retail and foodservice markets, as well as tracking consumers behaviour in home. Bespoke...
-
Inform
What is ‘inform’? Inform is about influencing key stakeholders and anyone with an interest in food and the potato industry. The Potato industry has a good news story to tell about the...
-
Educate
What is ‘Educate?’ The work under ‘Educate’ seeks to influence the consumers of the future about the health benefits of potatoes in their diet with an aim to developing ‘life long’ eating habits...
-
Collaborate
What is collaborate? Collaborate is integrating our work with the potato industry. We are funded by the potato industry, from growers, packers and processors. Potato Council can only be successful...
-
Media
In the Media Potato Council marketing primarily focuses on gaining free coverage in the media through newspapers, magazines, TV, radio and online, however, we have also just...