Fiona Fell

 

Now based in Northumberland, she comes from a farming family in Worcestershire. Whilst a partner in the family farm, Fiona trained and worked as a vet in mixed practice.  Chairing the R&KT Committee, Fiona  served on the Potato Council Board as an Independent Member since 2008. 

 

“Being appointed chairman of Potato Council (April 2014) gives me the opportunity to work even more closely with the team to address the needs of levy payers as they meet the challenges and opportunities facing the potato industry,” said Fiona. “Our role is to provide support to improve production, assist the industry in promoting potatoes and to protect the reputation of the sector.”

 

“I was brought up in a farming family that believed in the importance of gaining and sharing knowledge. In my wider role on the AHDB board, I look forward to using my broad agricultural and veterinary background while working with colleagues across the different AHDB sectors”

 

Fiona, until recently, was a non-executive director of The Moredun Foundation and The Moredun Research Institute, which exists to prevent and control the infectious diseases of livestock through distinguished research. She chaired the Institute Audit Committee and was involved in improving standards of corporate governance and reporting.