Market Information Committee

Market Information Committee – PCL Lead Rob Clayton – Chair Phil Huggon

The role of the Potato Council Market Information Committee is to peer review Market Intelligence (MI) data and deliveries in order to ensure that the information provided continues to meet industry needs.

More specifically the functions of the MIC are to:

• identify industry needs for market information and statistics
• develop strategies for disseminating statistics and market information
• improve awareness of market knowledge
• ensure use of the most appropriate collection methods
• guarantee the statistical validity and relevance of all published information
• secure effective interaction with the industry
• stimulate trade through objective and independent information
• work with AHDB MI team to ensure that sector requirements are delivered in full and benefit from best practice arising from the centralised function.

The Committee is made up of around 20 members including potato growers, packers, processors, industry bodies, seed suppliers and Potato Council/AHDB colleagues. Committee members are appointed for three years. Members are appointed in their own right, to represent the potato industry, not particular sectors or companies.  The Committee members are expected, collectively, to have a wide knowledge of the industry as a whole.

If you are interested in becoming a member of the Committee, please contact Michael Archer, Head of Market Specialists at [email protected] or telephone 0247 647 8763.

Full terms of reference for the Committee are available below, along with a list of the current members.

 Market Information Committee Terms of Reference