Ambassadors

Calling all growers – are you passionate about potatoes? Then join Potato Council’s team of Digital Ambassadors!

August 2014

Join our team of ‘Digital Ambassadors’

We are looking for enthusiastic, social media-savvy volunteers, who would be happy to communicate our key messages to their online reach. If this sounds like you or someone you know, find out below how to become a part of the team.

What is a ‘Digital Ambassador’?

For this voluntary role you need to have lots of positive energy and to be a keen ambassador for the potato industry. The aim of the ‘Digital Ambassador’ is to help promote Potato Council’s marketing messages to your own online community.

Why are you doing this?

In 2009 we successfully launched the Potato Ambassador project, since then we have had two teams consisting of ten Potato Council ambassadors from across England, Wales and Scotland. Over the years the teams have been busy promoting potatoes through the media, school visits, as well as attending trade and county shows on our behalf, to talk about potatoes to consumers, stakeholders and policy makers. Technology has now made it easier for people to access the web, for example a third of visitors to the Love Potatoes site access via Smart phone or tablet, compared to only 3% accessing via a desktop. This change in technology calls for a change in roles so we are now looking for a team of ‘Digital Ambassadors’ to communicate key messaging throughout the year.

How do I qualify to become a ‘Digital Ambassador’?

To qualify as a ‘Digital Ambassador’ you will need to be a potato or seed grower and either have your own Twitter account, that is regularly updated, or own and manage your own blog, whether for business or personal use. We would recommend that you used your official business Twitter account to enjoy maximum benefits to your business.

How can I apply?

Recruitment will take place between June 2014 and September, to commence the role from October 2014. You can apply by emailing your interest to [email protected] or direct mail us on Twitter @thepotatogirls. The virtual teams will have their roles reviewed every two years and will have the opportunity to re-apply or stand down. Anyone wanting to join the ‘Digital Ambassadors’ can at any time.

How much work will I need to do?

The amount of time you put into this role is entirely dependent upon the time you have available, but as you are already social media-savvy this should be a normal part of your working day. There are two different tiers of ‘digital ambassadors’:

Tier 1: VIP Ambassador

You will receive social media training and monthly messaging from Potato Council

In return you must commit to at least one weekly tweet where possible

Tier 2: Campaign ‘Digital Ambassadors’

You will receive campaign related messaging from Potato Council

In return you will commit to weekly tweets and re-tweets during the month of a campaign e.g. October/January-February and daily tweets during Potato Week (6-12 October) or Chip Week (16-22 February 2015).