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Get Involved with Potato Week 2014 (6-12 Oct)

1 October 2014

Potato Week (6-12 October) will once again be celebrating all things Maris Piper. The campaign encourages mums to trade up from generic white potatoes to a pack of Maris Piper. Maris Piper was selected as they are a market leading potato variety with 88% recognition amongst shoppers. Research suggests that there are two main purchase peaks, mainly Christmas and Easter.

The campaign will incorporate PR activity including recipes, celebrity endorsement and online interaction, supported with an integrated advertising campaign covering print, digital, search and on–pack stickers, along with digital support from social media and dedicated web pages at lovepotatoes.co.uk.

PR activity to look out for:

  • Two national stories: Fussy Eaters and Potato Innovation
  • Once again Jo Pratt, celebrity chef and mum of two has developed six Maris Piper recipes along with top tips
    1. Five Spice Wedges with Stir-fried Pork, Peppers & Pineapple
    2. Bonfire Jackets
    3. Champ Cakes with Poached Egg & Bacon
    4. Roast Italian Chicken with Rosemary Potatoes
    5. Salmon, Prawn & Leek Hotpot
    6. Spanish Potato & Egg Hash
  • Jo Pratt Radio Day on 6th October
  • BritMums Linky challenge Twitter Party

How can you get involved?

You can tweet about Potato Week to your followers with the hashtag #PotatoWeek or #MarisPiper #FluffyPotatoes

Click for more news on Potato Week